About Reef Points Hard Cider


Reef Points is a small producer of hard cider located on the central coast of California. It is a creative vision shaped by adventure and travel on the high seas.

Our ciders are made from apples harvested from family owned orchards in Watsonville and Paso Robles, CA. We have blended and bottle-conditioned Reef Points to create ciders that are light, dry and crisp on the palate. All our labels, packaging design and imagery are originally conceptualized and designed.

Reef Points was created by two friends, Patrick Martinez and Dane Jacobs. Pat and Dane share a passion for the ocean and enjoy spending countless hours in and around the water. The sea is the basis for the imagery surrounding Reef Points Hard Cider.

Both Patrick and Dane bring a strong work ethic and ingenuity to the Reef Points project. Their ambition to build a creative, sustainable company has always been intrinsic to the effort.

Dane grew up on the central coast of California and has always had a deep respect for and connection with the ocean. His refined abilities as a waterman come through many years spent swimming, surfing. lifeguarding and sailing. The diligence and focus required within these skills have worked synergistically with his love of small business and quality representation. Dane graduated from Cal Poly SLO in 2010 with a degree in small business entrepreneurship. Shortly thereafter he obtained his captain's license through the U.S. Coast Guard and opened a small sailboat charter business in Morro Bay. Then, in 2013, he and Patrick created a business plan for Reef Points and began the project with minimal funding. Dane currently heads Reef Points' accounts and distribution.

Patrick has been fascinated by fermentation since his first sip of red wine. In 2007, the world of wine and spirits became a source of passion and endless personal study. Over the years, he has worked for wineries on California's Central Coast as well as internationally in Australia and New Zealand, where his zeal for cider first developed. Impressed by contemporary cider producers in the southern hemisphere as well as the tradional producers of Europe, he was captivated by the fermentation of apples. The artwork used in Reef Points' packaging and marketing materials are his creative vision and original design. Patrick heads all production aspects of Reef Points Hard Cider.